rainbow Loom Sofa

We created a sofa made out of 'Rainbow looms' for Claire's Accessories and took it landmark locations in London and Paris.

It was augmented by a anamorphic 3D pavement painting of a bridge (also made of rainbow loom) over a fiery canyon.

In conjunction with the loom sofa we also strategically placed some stencil art on the surrounding pavements to draw passers by towards the installation.

This PR stunt was connected to the #loomtothemoon drive to create the world's largest rainbow loom, while raising awareness for childhood brain tumors.

Check out the video clip below which shows it featured on television in France.