a holistic guerilla marketing campaign combining rain stencils, projections, Street art and rip away posters
Working with Richmond Tower Communications, we helped develop ideas for the Guerilla Marketing aspect of the campaign to raise awareness and promote the opening of Postal Museum and Mail Rail.
During the opening year we did the following activations:
The campaign has since been shortlisted for four awards including PR Moment Awards for ‘Culture Media, Sport & Travel Marketing Communications Campaign of the year’ and ‘Media Relationships Campaign of the Year – Agency’, the Museum & Heritage Award for top ‘Marketing Campaign Award’ and the CIPR Excellence Award for ‘Arts, Culture or Sport Campaign of the year’.